JUUL e-cig hearing continues Monday in teen advertising lawsuit :: WRAL.com

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Marketing strategies for JUUL e-cigarettes will take center stage on Monday, as Attorney General Josh Stein’s case against the company continues with a hearing.

Stein should speak out against the vaping business today.

North Carolina, first state in the country to sue JULY for advertising its products to minors and distorting the potency of nicotine in its products.

With flavors like “Creme Brulee” and “Mint” and “Mango,” dessert and fruit-flavored pods were previously banned due to their popularity with teenagers.

These restrictions were put in place to help reduce vaping among young people.

In a statement, Stein said JUUL’s practices helped create “an epidemic among minors.” In 2017, nearly 17% of all high school students in North Carolina reported using an e-cigarette in the past 30 days. Two years later, those numbers had risen to 28%.

North Carolina is the first state to take legal action against JUUL. Stein, who launched an investigation into JUUL last fall, argues that JUUL has downplayed the potency and danger of nicotine in its products. If proven, JUUL would violate North Carolina’s Unfair and Deceptive Business Practices law.

Partial ban on electronic cigarette flavors is issued

Stein filed a first case in 2019. Earlier this month, Wake County principals discussed their participation in the trial.

Today’s hearing is only one step in this matter.

The hearing takes place at 10 a.m. WRAL News will be there to keep you posted on what will happen next.



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